Buddha’s Brew
Buddha’s Brew Kombucha is an Austin, Texas, brewery.
Objective: Launch Buddha’s Brew from a local brand to a national brand.
Approach: Simplify logo and packaging through rebrand.
Packaging: Silver (Student) Winner of 2024 American Advertising Awards
1) Inspiration
2) Initial Sketches
Having a figure resembling Buddha would represent the name visually.
3) Iterations
Using a combination of a lotus flower petal and a seated Buddha incorporates the essence of health and peace.
4) Final Design
5) Color Application
The color application is based on the flavor combination of each Buddha’s Brew drink.
6) Execution
Original
Rebrand
